90-Proof emerges as an eclectic ensemble, a convergence of musicians with divergent life paths, united by their shared passion for music and the thrill of live performances. Hailing from the vibrant city of Madison, WI, this collective, formed in 2021, swiftly transitioned from individual musical pursuits to a collaborative force, weaving intricate sounds and captivating audiences in a relatively short span.
In the wake of a mere year of performances, 90-Proof demonstrated remarkable initiative by mobilizing funds to embark on their inaugural studio venture, resulting in the creation of the resonant album, Lucid Dream. A manifestation of personal and global tribulations spanning two years, the album holds a profound significance for each member. Despite the flux of times, member dynamics, and financial pressures, the core essence of 90-Proof perseveres, pulsating with new musical endeavors on the horizon. The sonic odyssey commences with the upbeat and moderately energetic "Iridescent," resonating with a 90's alternative vibe reminiscent of bands like Mazzy Star and R.E.M. The track, dynamic and infectious, beckons listeners into the album's realm, setting the stage for what lies ahead. "Silver Lining" unfolds as an even more captivating narrative, steeped in melancholy and darkness, yet submerged in water-like textures during the chorus. The contrasting bright hook signals a transformative undertone in both sound and lyrics, creating a compelling sonic dichotomy. "Rabbit Hole" emerges as a high-energy single, reminiscent of power-pop aesthetics reminiscent of Heart, while the blues-infused "Rain" exudes a distinct ’90s aura. A standout moment arrives with "Goodbye," embracing an American and alt-country flavor that seamlessly complements the band's sonic palette. The vocals here fit like a glove, suggesting a promising direction for the ensemble. Shifting gears, the band navigates through a straight rock sound with "Lucid Dream," and "The Comedown" introduces an airy, catchy, and exhilarating phase. While "Affected" and "Escape" mark further successes, the album reserves its more epic offerings, culminating in the grand finale, "The End." While 90-Proof may not be reinventing the musical wheel, their prowess lies in crafting compelling compositions. Fans of ’90s rock and alternative genres are poised to embrace this sonic journey with enthusiasm. Take a listen and immerse yourself in the resonant world of 90-Proof.
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