Stage names are a part of rock n’ roll. David Bowie who was originally David Robert Jones then later took on the persona of Ziggy Stardust, Farrokh Bulsaea was Freddie Mercury’s original name and so on. For Luke DeArmey to fully realize himself he had to go by the stage name WC Mallard. His debut full-length titled Faux Coat is currently in pre-production with an expected early 2015 release but his recent Mock Demos lay the blueprints of what's to come. The session contains four-songs that unequivocally sound like demos but also contain a lot of charm. That charm comes mostly in the form in 1950’s pop not unlike that of the early Beatles, The Beach Boys and The Monkees. Remember that movie That Thing You Do! The music is like that. Mallard opens up with pure 1950’s pop goodness. It’s not a particularly original song but it is darn catchy. I’ll bet you the vocal harmony will be floating in your head for at least two minutes after you hear the song. After that, you should let it ferment and you will be coming back for more. This was the highlight of the pack. “All Alone” isn’t too shabby either. It is a bit more melancholy but also melodic. The song is simple and effective. “This Duet Is Now A Solo” is another tip of that hat to 1950’s pop. That’s all you really need to know. The last track is “The Straight Man.” It is the most original sounding out of the four. It’s vocally based song that contains some of the best heartfelt delivery from Mallard. The Mock Demos need a lot of production work but that’s why they’re demos. With New Year around the corner we should soon see how these demos sound fully fleshed out.
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